Expo Detergo and Fiera Milano together for the relaunch. The world exhibition dedicated to technologies and products for textile care will be back at Fiera Milano from 21st to 24th October 2022.  Eco-sustainability, digitalisation, sanitisation are the key topics around which the project is being built, which will make it possible to assess the best of an industry that makes an important contribution to wellbeing.

The journey towards EXPOdetergo International 2022 has begun.

With one and a half years to go until the upcoming edition, EXPOdetergo International – the leading four-yearly event in Europe and worldwide, dedicated to machines, technologies, products and services for laundry, ironing and textile cleaning organised and promoted by Expo Detergo and Fiera Milano – will take place from 21st to 24th October 2022 in the Fiera Milano Fairgrounds and it is ready to open the sales campaign, announcing the themes and values of the 2022 edition.

We are looking to 2022 with confidence, because we believe that EXPOdetergo International is important in guiding companies towards recovery.” – says Marco Sancassani, President of EXPOdetergo International – We are well aware of the challenging times we are facing, thus we feel it is our duty to offer an event that is a unique opportunity for promotion, business and discussion to both our members and to everyone in the industry; an event which is able to attract visitors and exhibitors from all over the world. It is certainly a great challenge, but I see the same fighting spirit that has already enabled us to achieve important results in the past, even in difficult times for the industry”.

“Companies have been working for months to restart their business and Fiera Milano’s commitment is, together with Assofornitori and Expo Detergo, to support them, offering an event in which the sector can recognise itself and boost its development.” – adds Paolo Pizzocaro, Exhibition Director of EXPOdetergo International – “With 277 exhibitors (36% from abroad) and 20,756 operators (45% from abroad), the last edition attracted professionals from the five continents, confirming the global importance of this event”.

These important figures represent a solid base on which the ambitious 2022 objective rests: to offer a unique and highly innovative showcase, acting as a driver for business development in this challenging times at a global level.

This is why, in order to support those who immediately choose to “get on board”, the event has planned an early booking phase also for the 2022 edition. All companies that apply by 31 October 2021 will take advantage of a particularly convenient tariff. Thanks to the early booking promotion, it will be possible to have a clear idea of the major brands in the event, enabling EXPOdetergo International 2022, its key players, strengths and contents to be presented to the industry straight away.

THE PROJECT KEY POINTS

Sustainability, ergonomics and digitalisation, hygiene and sanitisation will be the keywords around which the 2022 edition will be built.

Low environmental impact, energy efficiency, higher quality of work thanks to increasingly ergonomic and digital machines capable of monitoring and making the entire line more efficient, but also the guarantee of hygiene during the process and in the result are in fact the tangible contributions that innovation and research and development can bring to the different application areas: from laundry – whether local or industrial – to the hotel, restaurant and healthcare sectors.

The objective is indeed unique: to contribute to the common well-being, guaranteeing cleanliness, hygiene and health both when it comes to washing clothes and in the treatment of fabrics used in areas where, today more than ever, disinfestation is essential, whether in hospitals, retirement homes, accommodation facilities or restaurants.

EXPOdetergo International 2022 will once again aim to represent the entire offer available on the market today in terms of technologies, products and services for textile maintenance: dry and water-based washing machines; ironing machines; professional detergents; management systems and 4.0 solutions; complete and automated lines, through to textile proposals (bedding and table linen), with fine fabrics and linens for rental in hotels, spas and restaurants.

Focused as always exclusively on new and highly innovative products, the result of investments in research and development in recent years, EXPOdetergo International confirms its vocation to give space to excellence with a proposal dedicated to the best products for the cleaning and maintenance of fabrics.  A highly representative showcase which, as always, will also allow visitors to see numerous machines in operation.

THE NEW IMAGE

A button in the foreground symbolising the need and desire to move on, to change, to start again and to relaunch: all together. Three suggestive and deliberately contextualised words: “Reset. Restart. Together.”, to recall the priorities after the pandemic. This is the evocative image that will accompany the promotion of the event on all its tools.

by Marzio Nava

DetergoMagazine April 2021