The famous Real Time TV presenter will be the endorser at the “Host” international hospitality exhibition in Milan on 26 October, the perfect place to launch an important message by Assofornitori and EXPOdetergo International on the use of table linen in the catering industry. The best “Made in Italy” table linen.
On 26 October at the Host hospitality exhibition in Milan, Benedetta Parodi, who has long been recognized and loved as the queen of Italian kitchens, will therefore be the endorser of the “Notice the difference?” campaign. The event is set to take place at 12 o’clock at the beautifully-designed Associazione Fornitori Manutenzione dei Tessili stand, better known as Assofornitori (the same association that organizes the leading textile care exhibition, EXPOdetergo International). Benedetta will be taking part with all the enthusiasm that is expected from this author-cum-TV conductor who is making a big comeback with her hugely popular “Bake Off Italia” program on the Real Time TV channel and the publication of her “Ricette di famiglia” book published by Rizzoli.
Benedetta Parodi is therefore the perfect endorser for the “Notice the difference?” campaign to relaunch the theme of eating on Made in Italy table linen by Assofornitori and EXPOdetergo International in a big way under the spotlights of Host, the premier international hospitality exhibition to take place in Milan on 23-27 October.
Exactly two years after making its debut at the 2013 Host event, “Notice the difference”, now strengthened by an increasing amount of attention and recognition gained since then through events such as the lunch/press conference held at Circolo della Stampa di Milano in 2014, could certainly not miss an extraordinary opportunity like the forthcoming Host expo, which happens to be held every two years.
This led to the successful engagement with Benedetta Parodi, who made her debut as the skirt-wearing modern TV version of Pellegrino Artusi about ten years ago, and has since become one of the most authoritative food writers in Italy thanks to best-sellers like “I menù di Benedetta” (“Benedetta’s menus” Rizzoli 2011) and “E’ pronto! Salva la cena” (“It’s ready! Rescue dinner” Rizzoli 2013). A truly natural match, since the Notice the difference?” campaign was designed to promote textiles made in Italy by the best companies in our country and embodied by table linens used in private homes and restaurants.
Saying “no” to single-use pollutants and “yes” to textiles that can be washed and used hundreds of times are in fact the key points of a campaign that, on occasion of Host, will turn on the spotlights of the beautiful stand set up by AssoFornitori, also thanks to the fundamentally important contributions of thirteen companies: A13, Biar, Christeyns, Ecolab, Imesa, Masa, Montanari, Nuova Folati, Parotex, Pony, Scal, Tessiltorre, Trevil, Union.
Hence at Host, on Monday 26 October starting at noon, Benedetta Parodi will meet and show media representatives and operators, through her own classy approach and mastery, how to “notice the difference” at three tables set up for convivial gatherings, the feeling and core meaning of which are not only conveyed by the menu, but also by the table linens, dinnerware, and those thousands of well thought-out, small details that turn a family meal, ceremony, work meeting or celebration into a truly memorable event. It applies to any occasion by which “eating well” truly requires using spotlessly clean and amazingly recyclable linens, which safeguard the overall health of the Environment.
Three textile manufacturers associated with Assofornitori once more proved they fully embrace the meaning of “Notice the difference?” by providing their best products for the tables Benedetta Parodi will use at Host: Masa, Parotex and Tessiltorre. These companies that have been and should be praised by everyone who believes in praiseworthy initiatives such as this one.
THE PROFILES OF MASA, PAROTEX AND TESSILTORRE – THE THREE COMPANIES SPONSORING THE “NOTICE THE DIFFERENCE EVENT?” WITH BENEDETTA PARODI AT THE HOST SHOW IN MILAN ON OCTOBER 26th – ARE PUBLISHED IN ALPHABETICAL ORDER IN THE FOLLOWING PAGES.
Detergo Magazine September 2015