In the laundry sector, traditionally perceived as static, and related to fix and consolidated practices, innovation is standing out like a guiding light in the path of transformation towards sustainability, efficiency and a new way of understanding the service. In this context, we explore how innovation tools and frameworks are driving a green and digital revolution, outlining a future where laundry is not just a necessity but a cutting-edge, sustainable, and customer-oriented service. Let’s see which are the tools or frameworks that could help operators and companies in developing their current management models, making them increasingly efficient.

Agile Framework and adaptability in the laundry
The application of the Agile Framework in the laundry sector represents a methodological breakthrough. Through rapid improvements and continuous feedback, laundries can become more agile by dynamically adapting to market demands and customer needs, optimizing processes, and reducing waste. This approach promotes greater operational flexibility, allowing companies to promptly respond to emerging trends such as the use of eco-friendly detergents or the customization of laundry services.

Ambidextrous Organization and innovative balance
The model of Ambidextrous Organizations offers laundries a framework for balancing continuous innovation with operational efficiency. By integrating the exploration of new technologies, such as state-of-the-art water filtration systems and energyefficient washing solutions, with the exploitation of established operational practices, laundries can remain competitive while promoting eco-sustainability.

Canvas Business Model: reshaping the laundry service
The Canvas Business Model proves to be a crucial tool for laundries aiming to innovate. Through its application, companies can visualize and restructure their business model, identifying new opportunities for customer value, such as mobile apps for order management, ecological delivery services, and loyalty programs, which enhance the user experience and encourage responsible consumption practices.

Co-Creation: innovating with customers
Co-creation opens the doors to shared innovation by involving customers and stakeholders in the creative process. Companies and laundries that adopt this collaborative approach with their customers can develop tailored solutions, such as specialized textile treatments or eco-friendly washing options, that not only respond more effectively to their needs, but they also promote a sustainability-oriented service ethics.

Venture building and innovation culture: the true innovative future of the Laundry
Venture building and innovation culture represent the growth engine for the sector, driving laundries to explore new horizons. From incubating start-ups focused on clean technologies and textile recycling solutions, to promoting a corporate culture that values creativity, continuous learning, and employee empowerment, these strategies outline a path towards a greener, more efficient, and innovative laundry industry.

Design Thinking or Circular Design Thinking to solve complex challenges
Design Thinking offers laundries a framework to address complex challenges through a user-centred approach, from reducing the use of harmful chemicals to managing textile waste. Through empathy, definition, ideation, prototyping, and testing, it is possible to develop innovative solutions that meet the real needs of customers and the environment. With Circular Design Thinking, we go beyond by anticipating the impact that different choices can have on the environment, rethinking more sustainable solutions.

Incremental innovation vs. disruptive innovation: choosing the right path
The laundry sector benefits from both incremental innovation, through the continuous improvement of existing processes, and disruptive innovation, by introducing solutions that radically transform the approach to laundry service. The choice between these approaches depends on the specific goals of the company and the market context.

Intrapreneurship: incubating ideas internally
Another interesting solution for the companies in the laundry sector is intrapreneurship, which encourages employees to develop and implement new ideas, projects or initiatives, fostering an environment where innovation is not only accepted but valued. This approach can lead to the creation of new services or operational improvements that contribute to the sustainability and competitiveness of the company.

Open Innovation: uniting forces for innovation
Open innovation concept allows laundries to collaborate with external partners, ranging from academic research to technology start-ups, to integrate innovative ideas, technologies and resources. This approach accelerates the development of sustainable solutions, improving efficiency and reducing environmental impact.

Start-up Evaluation: assessing new initiatives
Evaluation of start-ups in the laundry industry is crucial to determine the potential for innovations that can lead to greater sustainability and efficiency. Investors and entrepreneurs use this process to identify the most promising opportunities that can revolutionize the way we think and use laundry services. By adopting an innovation culture inside the laundries, allows for experimentation with new approaches and technologies, promoting a mindset open to change and continuous learning.

This environment stimulates creativity and employee empowerment, essential for implementing innovative and sustainable solutions. Innovating in the laundry sector therefore means adopting a holistic approach that considers environmental needs, customer expectations, and market dynamics. By using the tools and frameworks described here, laundries can successfully navigate towards a more sustainable and innovative future. The question for every practitioner in the industry then becomes: how can your business or laundry innovate to meet these challenges? •

di by
ALESSANDRO MARTEMUCCI
Lean Marketing Manager

OFFICINAE LEAN & DIGITAL MARKETING
Via Passarelli 99, Matera (I) – Tel. +39 0835 333321
info@officinae.com www.officinae.com

DETERGO Magazine # April 2024