ITALIAN TALENT — Transparency and sustainability, the points of strength of the “Super Moderna” from Reggio Calabria


An industrial structure was founded on the basis of a previous artisan business. The laundry gives work to twenty employees and treats up to ten tones of linen per day. The business is based on precise certifications and principles applied to energy saving

Opening an industrial laundry in the Magna Graecia will mean something, won’t it? Even if it is not called like this anymore, the province of Reggio Calabria tells us about its history, a-three thousand year old time, ever since the Greeks founded here, in the extremity of the Messina Strait, one of their most prospering colonies while dominating the Italian peninsula in the VII century B.C. giving it the name of Rhegion. The millennial roots are still vivid if we consider Cannavò, where the “c” replaced the “k” from the Greek name Kannavò (grey), the name of the small town where the Super Moderna industrial laundry is based. The textile care business is to be perceived as an exemplary synthesis of the tradition and innovation, market and territory knowledge, artisan vocation and industrial organization. Which is what we expect from a territory that used to be called Magna Graecia.
“If we look at the facts, the story speaks for itself – says the owner, Antonino Cutrupi. – In 1960, my mother, Paola Siclari, helped by my father Angelo, started a laundry shop, one of the many dry-cleaners resulting from the economic boom of those days. Since then, the business has grown.
Step by step, it developed and, almost naturally, increased, machine after machine, its cleaning capacity. At some point in the ’90, in order to meet the growing and widespread demand for linen washing, we started treating the white linen in an industrial way which replaced our initial artisan approach”. The industrial turning point is now followed by Antonino Cutrupi who is currently managing the daily activities of Super Moderna that hires twenty employees. The business treats linen mainly destined to health care structures both public and private, but also to private businesses and restaurants. The clients are guaranteed the following services: flatwork and packaged linen rental; washing and disinfection of mattresses and pillows; washing and ironing; disinfection and finishing; mending; linen, medical uniforms and hospital workwear customization on request; bar- code tag system; work procedures in compliance with UNI EN ISO 9001:2015 regulations, management system certified CERTITALIA. Services offered amount to 10 tones of treated linen per day.
If somebody asks Antonino Cutrupi if a secret exists as far as managing a laundry goes, he answers in a simple way.
“It is a great effort to stay on the market every day and face the challenges but in this company, we believe it is possible following the only possible way: operating in the name of transparency and sustainability”. Transparency means possessing five standard certifications: UNI EN ISO 9001:2015 (quality management), UNI EN ISO 14001:2015 (environmental management), UNI EN
ISO 14046:2016 (correct water consumption), UNI EN ISO 14064-1:2016 (green-house gasses reduction) and UNI EN ISO 14065:2016 (bio-contamination control system).
This is so much more than just a simple business card. It is like “open days” that let us see and appreciate, even if from far away, the way the Super Moderna laundry is run. As far as sustainability is concerned, the business is equipped with a photovoltaic system with its 50-kilowatt power. It has been acquired through the Government contribution. Thanks to the system, the energy saving amounts to 20% less to pay on the energy bill.
“These are the cards we put on the table in front of our clients – explains Antonino Cutrupi. – These are the basis on which we can customize products in any requested way, e.g. working on packaging, treatment or decorations that can also be embroidered. At this point, it becomes easy and almost natural to put into practice our artisan origins, our daily work culture “.




by Stefano Ferrio


MAY 2019