Perhaps it is because Fiera Milano’s visitors pre-registration campaign
(more on this later) has proven to be a smashing success, but at the beginning of summer the numbers for the 17th EXPOdetergo International 
event have reached seemingly impossible and exhilarating heights: 258 registered exhibitors from 21 different Countries and a handful of stall spaces left before the exposition area of approx. 16,000 m2 is completely sold out.
Here is the list of countries exhibiting their machinery and products:
Argentina, Austria, Belgium, China, Denmark, France, Germany, Japan, Great Britain, Italy, The Netherlands, Poland, Portugal, Czech Republic, Slovenia, Spain, Switzerland, Taiwan, Turkey, Hungary, and the U.S.A.
All of this stands witness to the allure of the expo, expressed by a
three key- words slogan: Recovery, Environment, and Technology.
The same three words that explain why from 3 to 6 October Fiera Milano will be pacifically invaded by a record breaking crowd of more than 20,000 visitors, obviously interested to see the very best of what is being made and designed across the world in terms of products and machinery for the wet, dry cleaning and 
industrial laundry sector.
A sector, that of laundry, which continues to grow both in size and complexity as proven by recent events. We write this pursuant to an important initiative launched by our magazine, the “Notice the difference?” campaign, organized to raise awareness of the value of textiles – as opposed to polluting disposables – in sectors of primary importance, especially within our very own Made in Italy, such as the hotel, restaurant and catering sector which are the backbone of a national treasure known as Tourism.
When, as in this case, Tourism is intended as the main driver for economic Recovery, it is bound to attract a lot of interest and not only from operators in a laundry sector that turns to environmental safety and innovation (Environment and Technology, the other two key-words of EXPOdetergo International) as if they 
were aces up its sleeve.
Now that the grand opening is only three months away, the first important initiatives organized within the scope of the expo are being finalized.
On 3 October, starting at 10:30 AM there will be a convention on the laundry business best practices, organized by the international association Cinet – International Committee of Textile Care.
On 4 October, still at 10:30, there will be a seminar on “efficient laundry techniques in the European Market” organized by ETSA – European Textile Services Association.
Also on 4 October, starting at 3 PM, CNA/Tintolavanderie will host a convention on textile care. In this regard we are all aware of regulations that establish symbols for both the composition and maintenance of textiles, but often find ourselves having to deal with labels someone clearly made up, poorly laid-out or worse yet, with care instructions that are the opposite of what they should be, without even talking about certain fibers that are nowhere to be found in international symbols but
nonetheless misleadingly inflate the article’s value in the eyes of the consumer, while causing a great deal of grief for the operator entrusted to maintain it.
Establishing a dialogue with textile manufacturers would greatly benefit them as well as the operators who maintain their products. Knowing in advance which textiles are about to be launched on the market would be useful to perform preliminary tests by which operators may know how to care for such articles without running any risk of damaging them. We all know that when something is ruined it will not come back to the laundry, but something that has been cleaned properly will be back as often as it needs to.
Market and innovation will hence become the roaring engines of EXPOdetergo
International 2014. Its operating efficiency is admirably supported by the good practice of pre-registration implemented thanks to Fiera Milano. To know more about it, especially if you plan to visit EXPOdetergo International, go to the expo’s website at Http://www.expodetergo.com/index.php/it/preregistrazione, click on
the pre-registration link on the home page and follow the instructions to register from the comfort of your home and receive a barcoded expo admission pass via e-mail that will allow you to go through the “fast lane” and avoid wasting time standing in the long and winding queue at the entrance of the exhibition.
Exhibitors List
The Fiera Milano Company has provided us with a list of exhibitors who confirmed their participation in EXPOdetergo International 2014 as at June 30, 2014.
3LOGIS by TAUSOFT SRL
A.C.S. SRL
A13 SRL
A3S
ABG SYSTEMS SRL
ABS LAUNDRY BUSINESS SOLUTIONS (NL)
ALBERTI ANGELO PRODOTTI CHIMICI INDUSTRIALI
ALGITECH SRL
ALLIANCE INTERNATIONAL (B)
ALUX (PL)
ALVI SRL
AMERICAN DRYER CORPORATION (US)
ANGELINE GROUP LTD (TW)
ANGHINETTI & CAMPTEL SRL
ARCANE INDUSTRIES (F)
ARTMECC DI FORNARO RENATO
ASSOFORNITORI – ASSOCIAZIONE FORNITORI AZIENDE MANUTENZIONE DEL TESSILE
ASSOSECCO – ASSOCIAZIONE ITALIANA PULITURE A SECCO TINTORIE
AUTOVALET SYSTEMS (US)
AUXILIA SRL
BARBANTI SRL
BASI ACHILLE SRL
BATTISTELLA B.G. SRL
BERGPARMA SRL
BIAR SRL
BIELLE SNC
BIKO ENGINEERING AG (CH)
BIMAP SRL
BÖWE TEXTILE CLEANING GMBH (DE)
BREVI FABIO
BRONGO SRL
BÜFA REINIGUNGSSYSTEME GMBH & CO KG (DE)
BURNUSHYCHEM GMBH (DE)
BUROCCO INDUSTRIAL VALVES SRL
BUSSETTI & CO GMBH (A)
CARBONELL COMPANIA ANONIMA (ES)
CARGO PAK SRL
CASCIARI SAS
CATINET (ES)
CENTROCOT – CENTRO TESSILE COTONIERO E ABBIGLIAMENTO
CHIMICA SUD BY MODELCHEM SRL
CHRISTEYNS ITALIA SRL
CLEAN SHOW 2015 (US)
CLINERS SRL
CNA TINTOLAVANDERIE
CO.MA.LI. SRL
COCCHI SRL
COLOMBO MARIO SNC
COMESTERO GROUP SRL
CONCORD TEXTILE (FR)
CONF INDUSTRIES SRL
CONFARTIGIANATO – ANIL
CONSORZIO UNIMATIC GROUP INDUSTRIAL TECHNOLOGY
CORITEX SNC
CTTN-IREN INSTITUT DE RECHERCHE SUR L’ENTRETIEN ET LE NETTOYAGE (F)
CVR SRL
D.B.G. SERVICE
D.I.M. – DETERGENTI INDUSTRIALI MILANO SRL
DALMON SRL
DANTE BERTONI SRL
DANUBE INTERNATIONAL (ES)
DATAMARS SA (CH)
DELTA P.B. SRL
DEPUR PADANA ACQUE SRL
DEPURSOL SRL
DETERGO – RIVISTA DI LAVANDERIA INDUSTRIALE E PULITURA A SECCO
DEXTER LAUNDRY INC. (USA)
DIELLE SRL
DOMUS (ES)
DONERTAS MACHINERY (TR)
DONINI INTERNATIONAL
DUE EFFE SPA
ECOLAB SRL
EDICOM SRL
EMMEBIESSE SPA
ENGEL-GEMATEX s.r.o. (CZ)
EOLO ELETTRODOMESTICI SRL
ERREZETA2 SRL
EUROFOLDER
EUROMAT INTERNATIONAL KFT (HU)
EXPRESS WASH SERVICE SRL
F.B. ITALY
F.LA.I. SAS
F3 FUMAGALLI SRL
FAGOR INDUSTRIAL S. COOP (ES)
FANAFEL BY VALMET LDA (P)
FASTER SRL
FERAX SRL
FIMAS SRL
FINTEC TEXTILEGESYSTEME GMBH (DE)
FIRBIMATIC SPA
FOLTEX BV (NL)
FRANCESCA SRL LA GINESTRA
G.L. 2020 SRL
GAVARDO CALDAIE SRL
GHIDINI BENVENUTO SRL
GIRBAU ITALIA SRL
GIRBAU SA (ES)
GMP COMMERCIALE SRL
GOUPIL INDUSTRIE (F)
GRANDIMPIANTI I.L.E. ALI SPA
I.L.S.A. SPA
IDEAL MANUFACTURING LTD (UK)
IMESA SPA
INDEMAC SRL
INDUSTRIA TESSILE GASTALDI & C. SPA
INFORUM GESTICLEAN (F)
INWATEC APS (DK)
ITALCLEAN SRL
ITSA (B)
JENSEN ITALIA SRL
JIANGSU SEA-LION MACHINERY GROUP (CORP.) (CN)
KAAN SNC LAUNDRY EQUIPMENT EXPERT
KANNEGIESSER ITALIA SRL
KANNEGIESSER HERBERT GMBH (DE)
KOVINOKLEP D.O.O. (SL)
KREBE TIPPO D.O.O. (SL)
KREUSSLER & CO. GMBH CHEMISCHE FABRIK (DE)
LA BALEINE BY HYDRA INFORMATICA SRL
LA TECNICA SNC
LACO MACHINERY (B)
LAMAC MACHINERY NV (B)
LAPAUW INTERNATIONAL (B)
LAUNDRY AND CLEANING NEWS INTERNATIONAL (UK)
LAUNDRY COMPUTER TECHNICS BV (NL)
LAVASECCO 1 ORA SRL
LAVATEC LAUNDRY TECHNOLOGY GMBH (DE)
LAVENDA L. & T.M. SRL
LEATHER CARE PRODUCTS M. SCHUCKERT GesmbH Nfg KG (DE)
LM CONTROL (F)
LOGICS (DK)
LOGISTICA PAGGIOLA SRL
MACPI SPA PRESSING DIVISION
MAESTRELLI SRL
MAGIELEK RFID (PL)
MAGIKSTIR GROUP SOC.COOP
MALAVASI SRL
MALKAN MAKINA SAN.VE. TIC. LTD STI (TR)
MANARA ROBERTO SRL
MAS SNC
MASA SPA – INDUSTRIE TESSILI
MAXI-PRESS ELASTOMERTECHNIK GMBH (DE)
MAZZI ARTURO E FIGLIO
MEDIA IMPIANTI SRL
MERELLI SANTINO SNC
METALPROGETTI SPA
METRO INTERNATIONAL CORPORATION (USA)
MAGNABOSCO CALDAIE
MEVO METZLER GMBH (A)
MIELE ITALIA SRL
MINGAZZINI SRL
MONTANARI SRL ENGINEERING CONSTRUCTION
MONTEGA SRL
MOUNTVILLE MILLS (B)
MUGUE SRL
MULTITEX MASCHINENBAU GMBH (DE)
NAOMOTO EUROPA SRL
NORD CHIMICA SNC
NOVOZYMES A/S (DK)
NUOVA FOLATI SRL
ONNERA GROUP (ES)
ÖZDEMİR KEÇE SANAYI TICARET LIMITED ŞIRKETI (TR)
PAMILAS ITALIA SNC
PAROTEX SRL
PELLERIN MILNOR (USA)
PICCHI SNC
PIZZARDI SRL
PONY SPA
PRIMA FOLDER SRL
PRIMA SRL
PRIMOLINO – PANDORA SRL
PRIMUS BVBA (B)
PRO.MA SRL
PROCOM CONTROL FLUID SRL
RAMPI SRL
RE.MA. PLAST SRL
REALSTAR SRL
REDATEX SRL
REN-PELL A.M.G.I. DI MIRAGLIA ALESSANDRO
RENZACCI SPA
REVERBERI ARNALDO SRL
REVISTA MULTISERVICIOS (AR)
REVITEC
ROSSELLO ANTONINA & C. SNC
ROTONDI GROUP SRL
S.C.A.L. SRL
SAFECHEM EUROPE GmbH (DE)
SAN AI INDUSTRIES INC (J)
SARTITALIA SNC DI GASPARINI & C.
SCHAERER TEXTILPFEGESYSTEME AG (CH)
SCHNEIDER GMBH (DE)
SCHULTHESS MASCHINEN AG (CH)
SEITZ GMBH (DE)
SETEL SRL
SIDI MONDIAL SRL
SIL FIM SRL by SILC
SKEMA SRL
SOCHIL CHIMICA SRL
SOCOLMATIC SRL
SOCOM INFORMATIONS SYSTEME GMBH (DE)
SPRINGPRESS NV (BE)
ST.EL. INDUSTRIALE SRL
STAHL Waschereimaschinenbau GmbH (DE)
STEEL CONTROL SRL
STIRMATIC SRL
STIRO SERVICE SRL
STIROTECNICA SRL
STUDIO SYSTEMATICA SRL
SUEDE PRODUCTS LLC (US)
SURFCHIMICA SRL
TAGSYS RFID (F)
TECHNICALS SAS
TECHNISCHE TEXTILIEN LÖRRACH GMBH & CO. KG (DE)
TELART CONTRACT SRL
TELERIE GLORIA SRL
TEMEL MAKINE SAN.VE.TIC.LTD STI. (TR)
TESSILTORRE SRL
TESSITURA PEREGO SRL
TESSITURA ZA&BEL SRL
TESSITURA ZENONI LUCIANO SNC
THERMINDUS SRL
THERMOPATCH BV (NL)
THERMOTEX NAGEL GMBH (DE)
TINTOLAV SRL
TISSUS GISELE (F)
TOLKAR MAKINA SANAYI VE TICARET A.S. (TR)
TOLON INDUSTRIAL LAUNDRY MACHINES (TR)
TRE ARREDI
TREVIL SRL
TRIVENETA GRANDI IMPIANTI SRL
TRSA INTERNATIONAL (US)
TWO-M KASEI CO LTD. (J)
UNICA LAUNDRY MACHINERY (B)
UNICA SRL
UNICONFORT SRL
UNION SPA
UNISEC – SERVISECO SA (ES)
USTA TEKNOLOJI LTD STI (TR)
VALVOLE HOFMAN BY BONINO ENGINEERING SRL
VEGA SYSTEMS BV (NL)
VEIT GMBH (DE)
VINCIARELLI SRL
VITESSE SRL
WARETEX GmbH BERLIN (DE)
WASH & CLEAN INTERNATIONAL SRL
WATER TREATMENT PROCESS SRL
YAC JAPAN (US)
ZETOLINK SRL
ZOLLNER WEBER-WASCHEFABRIK GMBH + CO. KG (DE)
ZUCCHETTI CENTRO SISTEMI SPA
