EVENTS — “Exploring” the names of 232 exhibitors four months before EXPOdetergo International


The exhibitors’ booths are going to cover more than 16,300 sq. m. The list of exhibiting brands is already triggering some curiosity on the infinite new products to be discovered during the show

Well-known names, new names, returning names and names that remind us of something.
These are the impressions of Detergo readers every month, when they go to the exhibitors page with the names listed in an alphabetical order. During EXPOdetergo International 2018, the brands will exhibit a wide range of machines, products and services for laundries from 19 to 22 October at Fiera di Milano/Rho.
The list of names gets longer every month. They can  sometimes remind us of something or trigger our imagination: we try to remember the name of somebody who has already exhibited here or we try to imagine what possible machines, logos, origin or brands we are going to see, perhaps for the first time. The June issue of Detergo reports on new figures reached by EXPOdetergo International about four months before the show: more than 16,300 sq. m. sold to the total of 232 exhibitors which leaves a thousand sq. m. to still be assigned.
“Where do they come from …”, “Who knows if they have come up with a new brochure …”, “I heard about  them.

They will present something completely new and astounding this time …”. We could continue with these  “thoughts” inspired by the list of exhibitors forever. This year’s news is actually the list of names that constitute a complete panorama representing every single sector. They are definitely going to surprise the visitors during the show also because every textile maintenance manufacturer keeps their products secret to reveal them only during the show.
The presence of both the thoroughbreds and perfect strangers on the exhibitors list have confirmed the
views expressed by Livio Bassan, the President of EXPOdetergo International, in the interview that follows.
The President strongly suggests to visit the stands scrupulously, without skipping any of them, at least just to have a quick look. Also because – says Bassan – in the world of continuously evolving laundry, the surprises can be found anywhere. Something original and new can be seen as likely at a stand of a big international industrial laundry business as at a small Made in Italy family business stand.
Among the topics that could surprise us, apart from those completely unpredictable, we can only be spoilt for choice: long lasting textile fibers, natural solvents, energy saving, new frontiers of wet cleaning, water reuse, the first signs of IOT, Internet Of Things, management systems, progressively expanding markets…

If there is more, there is one, obvious solution: come visit EXPOdetergo International 2018.
Visit EXPOdetergo International from 19 to 22 October 2018, Fiera Milano Rho. •

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Detergo Magazine – June 2018

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