EVENTS — Exhibition space, almost a sold-out The fever of EXPOdetergo International is rising


Seven months before the start of the show scheduled for 19-22 October in Milan, the  quickly decreasing available exhibition space leads to an imminent sold out


There have never been any doubts about it, yet, now we are all sure that EXPOdetergo International 2018 is going to break the bank! We are playfully using the  idiom borrowed from a game as we are facing figures that speak clearly about the “world success” of the  exhibition seven months before it starts. On 1 February 2018, Fiera Milano registered 14,735 sq. m. of exhibition space sold and 184 direct exhibiting companies that have signed up. The available exhibition space has
almost sold out.
Considering that many small and medium businesses  still have not decided upon the size of the stand they would be interested in, the work in progress and the figures are definitely giving the widespread impression of a “sold-out”. In 2014, the previous edition of EXPOdetergo International registered 20,100 visitors. 50% of them were foreigners coming from 102 countries from five continents.
The key word that has always been associated to the show is innovation. It will relate to topics like: completely automated linen treatment lines aiming at energy
saving: more than a hundred kg capacity washing machines designed for reduced spaces; RFID tags for tra cing and sorting linen thanks to which the loss of linen
is reduced; ironing machines with the capacity of ironing more than a hundred shirts per hour and reducing costs; no environmental impact washing detergents.
As it has been highlighted in every Detergo magazine issue, sustainability is going to constitute the core interest of the field as it has been the main characteristic
feature of the laundry sector over the last years and will definitely continue to be. Innovation, efficiency and low environmental impact are going to be key words
of the upcoming edition of EXPOdetergo International Exhibitors will display their new products only. They will provide professional update, also through exclusive
previews, and the possibility of evaluating the best technology applied in terms of competitiveness and business performance.

Visit EXPOdetergo International from 19 to 22 October 2018, Fiera Milano Rho. •


To get more information and register
+39 02 4997.7129/6241


Detergo Magazine February 2018