The remaining available space sees the exhibitors race for visibility at this global event of textile care that has become a point of reference for the entire business sector. Scheduled for 19 – 22 October 2018, the laundries from all over the world will focus on the exhibition in Milan in order to discover absolutely excellent machines, products and services
The figures by Fiera Milano speak clearly at the end of November 2017. Three thousand square meters left, a bit more than 12% of the entire exhibiting space. These important figures reflect the full operativeness of EXPOdetergo International 2018 that has been preparing for the opening day scheduled for 19 October.
During the show in 2014, 20,100 visitors registered at EXPOdetergo International. 50% of them were foreigners coming from five continents visiting the stands of 298 exhibitors on the total exhibiting space of 17,316 square meters. As far as professional operators are concerned, they represented 102 countries.
Today, given this positive booking trend and a more positive general economic situation of the market, the hopes for a “record” show 2018 have been set high.
This has also been encouraged by the Early Booking program that helped obtain discount on the exhibiting space if booked within a given date.
Once again, the key word of the show is going to be “innovation”. It will relate to topics like: completely automated linen treatment lines aiming at energy saving;
more than a hundred kg capacity washing machines designed for reduced spaces; RFID tags for tracing and sorting linen thanks to which linen loss is reduced;
ironing machines with the capacity of ironing more than a hundred shirts per hour with costs reduction; no environmental impact detergents.
As it has been underlined in every Detergo issue, sustainability will undoubtedly constitute the core interest as it has characterized the entire laundry sector over
the last years. Moreover, innovation, efficiency and low environmental impact shall reveal to be the key words of the show. Exhibitors will display only new products, also through exclusive previews, providing professional update and the possibility to evaluate the best technology applied in terms of competitiveness and business performance.
Such a rich variety of proposals will undoubtedly meet the expectations and requests of the visitors representing a variety of sectors, expected to come to Milan from all over the world.
Looking forward to EXPOdetergo International 2018, we can observe some positive signals as far as other trade fairs are concerned, e.g. Host 2017 exhibition.
The number of visitors to the show has increased by 25% (187thousand) if compared to its previous edition.
Also Micam, footwear exhibition at the Milan RHO registered an increase of 5.9% in the number of visitors whereas Mipel, leather goods exhibition increased by 10% in the number of exhibitors. This is how Fiera Milano reflects the current positive trend of a country while looking forward to next year’s EXPOdetergo International, a world leading exhibition of laundry machines, technology products and services that takes place every four years.
Visit EXPOdetergo International from 19 to 22 October 2018, Fiera Milano Rho. •
Detergo Magazine – Dicember 2017
