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Finally on lineFinamente on line – English version

Editorial.

Finally, on-line!

After many years of perseverance and I can’t remember how many “business plans” submitted, finally Detergo has its own website. Today, by keying in www.detergo.eu all of you can enter our magazine’s website and flip through the pages of the latest edition and several of the previous ones. You can’t yet (but I hope you will soon be able to) “post” your own comments, which, for us, would mean a valuable dialog with the world of our industry professionals.

As the President of Confartigianato, Letizia Baccichet, writes in this issue, even in Italy we have finally entered the digital age. The rest of the western world has been there for a while; and even in many of the so-called third world countries, the most dramatic political revolutions were hatched through the “grapevine” of young people on social networks like Facebook and Twitter.

Getting back, to our specific area, this magazine, the advantage of being on the Web is, first of all, a question of timing; the on-line magazine comes out at least 15 days earlier than the paper version; calculating the time required for printing, mailing and delivery. So, those who decide to read it on their computer or tablet get the news before traditional readers. The second advantage concerns the environment; even if someone wants to print an article or two, there is still a big savings in paper (which means trees) and delivery-related impacts (in some cases by bike, but more often trucks or scooters).

There’s also a third advantage: on the Web the magazine can be read around the world: in the unlikely case that in some distant country a launderer (for example) in Lapland – who typically vacations in Italy – wants to know what is happening in our country in terms of innovative and amazing approaches to washing and ironing, they can access the magazine, effortlessly and without a subscription fee.

Except, of course, in the “international” editions, for which the same Lapp, or his cousin, would need to know a bit of English.

In conclusion, to cheer up those who still feel a bit awkward in front of a computer, we will continue to send, as always, the magazine printed on paper, which can be kept, read, and lovingly perused in any location.

Editorial.
Finally, on-line!

After many years of perseverance and I can’t remember how many “business plans” submitted, finally Detergo has its own website. Today, by keying in www.detergo.eu all of you can enter our magazine’s website and flip through the pages of the latest edition and several of the previous ones. You can’t yet (but I hope you will soon be able to) “post” your own comments, which, for us, would mean a valuable dialog with the world of our industry professionals.

As the President of Confartigianato, Letizia Baccichet, writes in this issue, even in Italy we have finally entered the digital age. The rest of the western world has been there for a while; and even in many of the so-called third world countries, the most dramatic political revolutions were hatched through the “grapevine” of young people on social networks like Facebook and Twitter.

Getting back, to our specific area, this magazine, the advantage of being on the Web is, first of all, a question of timing; the on-line magazine comes out at least 15 days earlier than the paper version; calculating the time required for printing, mailing and delivery. So, those who decide to read it on their computer or tablet get the news before traditional readers. The second advantage concerns the environment; even if someone wants to print an article or two, there is still a big savings in paper (which means trees) and delivery-related impacts (in some cases by bike, but more often trucks or scooters).

There’s also a third advantage: on the Web the magazine can be read around the world: in the unlikely case that in some distant country a launderer (for example) in Lapland – who typically vacations in Italy – wants to know what is happening in our country in terms of innovative and amazing approaches to washing and ironing, they can access the magazine, effortlessly and without a subscription fee.

Except, of course, in the “international” editions, for which the same Lapp, or his cousin, would need to know a bit of English.

In conclusion, to cheer up those who still feel a bit awkward in front of a computer, we will continue to send, as always, the magazine printed on paper, which can be kept, read, and lovingly perused in any location.

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