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EXPOdetergo International, where the Future begins

Eight months before it opens, and the market is already telling us that attending this show in Milan is a must for anyone with an interest in laundering — from institutional giants to the neighbor upstairs

by Stefano Ferrio

Documento3Not “Go West, young man” but “Go to EXPOdetergo International, young man,” to playfully paraphrase the words of a faintly country-sounding ballad. A suggestion validated by what this hypothetical youth, or “citizen of the future”, would see in person this coming October 3-6, when EXPOdetergo International once again focuses the attention and photographic lenses of the global market on Fiera Milano and the world of machinery, products and services for textile care.
Word of mouth already has it that we will see continuous batch washers that not only run non-stop, but also wash “everything”; microchips that allow each article to virtually travel “solo” throughout the entire wash-dry-iron process; eco-friendly detergents compatible with environmental stewardship; robots that perform like perfect, tireless “ironers”; new machines crafted to refurbish mattresses, shoes, blankets, rugs and anything else that until yesterday seemed unlikely to pass through the dry-cleaner’s doors.
At Expo Detergo 2014 these are the concrete examples that will make all the public, and not just trade people, understand that during the long economic downturn, and in the very middle of the major winter cold, “something” new nonetheless sprung to life. Something that is inviting us to look at the world with new eyes that are finally filled with hope. This is guaranteed by the fact that at Italy’s ExpoDetergo a worldwide leading market continues to prosper, showcasing the highest percentage of companies that work in dry cleaning and ironing across the globe.
Yes, the financial crisis is an indisputable fact, with blistering consequences that have, and still are, severely challenging the global economy. But it is also true that, while battered by the worst possible recession, there were those who labored with the kind of imagination that strives toward reaching new frontiers and creating the products that will take them there.expodetergo 033
Informed by optimism and curiosity, this mood is already imprinting the 17th EXPOdetergo International. Just think, at eight months from its opening date, the show has already produced numbers that speak for themselves — beginning with the number of exhibitors, that some time ago surpassed the 150 mark, and represents all the countries that currently “make up the market” in the most global sense of the word. In alphabetical order, they are: Austria, Belgium, Denmark, France, Germany, Holland, Hungary, Italy, Japan, Poland, Portugal, Slovenia, Spain, Turkey, and the United States.
Names and numbers that explain the “feverish” expectations for the show, leading to speculation that the record numbers reported at the last edition – 281 exhibitors from 18 countries, and 20,000 admissions – are already “under siege” with more than 200 days until opening. On the other hand, such a “fever” is easy to understand if we think about the fact that the show itself will unveil fresh frontiers to the most varied market sectors: from large industrial laundries (that daily service an impressive network of health care and hospitality players), to chains of self-service laundries and dry cleaners’s able to open shops and offer services around the globe.
But then, this is precisely one of EXPOdetergo International’s primary drawing cards: to offer the broadest possible public an authentic “global look” at an industry that finds the ability to renew itself in its extreme adaptability, designed to guarantee services and products to the totality of its consumers: from the most highly-organized health care structure, to the neighbor on the third floor who is looking for a place to clean their child’s party clothes and grandma’s best coat.
Which brings us back to the appropriateness of “Go to EXPOdetergo International, young man”.

Exhibitors’ Directory
Fiera Milano has provided us with a list of exhibitors who confirmed their participation in EXPOdetergo International 2014 as at January 16, 2014.

A13 SRL
ABS LAUNDRY BUSINESS SOLUTIONS (NL)
ALUX (PL)
ALVI OFFICINE MECCANICHE EDGARDO VIAZZO & C. SRL
ARTMECC DI FORNARO RENATO
AUXILIA SRL
BARBANTI SRL
BATTISTELLA B.G. SRL
BERGPARMA SRL
BIAR SRL
BIKO AG (CH)
BIMAP SRL
BÖWE TEXTILE CLEANING GMBH (DE)
BRONGO SRL
BÜFA REINIGUNGSSYSTEME GMBH & CO KG (DE)
BURNUSHYCHEM GMBH (DE)
BUSSETTI & CO GMBH (A)
CATINET (ES)
CHIMICA SUD BY MODELCHEM SRL
CHRISTEYNS ITALIA SRL
CLINERS SRL
CO.MA.LI. SRL
COCCHI SRL
COLOMBO MARIO SNC
COMESTERO GROUP SRL
CONF INDUSTRIES SRL
CORITEX SNC DI BOSIO TONINO & C.
DALMON SRL
DANTE BERTONI SRL
DANUBE INTERNATIONAL (ES)
DATAMARS SA (CH)
DELTA P.B. SRL
DEXTER LAUNDRY INC. (USA)
D.I.M. – DETERGENTI INDUSTRIALI MILANO SRL
DOMUS (ES)
DUE EFFE SPA
ECOLAB SRL
EMMEBIESSE SPA
EOLO ELETTRODOMESTICI SRL
EUROMAT INTERNATIONAL KFT (HU)
EXPRESS WASH SERVICE SRL
F.B. ITALY DI FABIO BRUNO
F.LA.I. SAS DI GIUSEPPE VOLPICELLI E C.
F3 FUMAGALLI SRL
FAGOR INDUSTRIAL S. COOP (ES)
FIMAS SRL
FIRBIMATIC SPA
FOLTEX BV (NL)
FRANCESCA SRL
G.L. 2020 SRL
GHIDINI BENVENUTO SRL
GIRBAU ITALIA SRL
GMP COMMERCIALE SRL
GOUPIL INDUSTRIE (F)
GRANDIMPIANTI I.L.E. ALI SPA
HANS-JOACHIM SCHNEIDER GMBH (DE)
I.L.S.A. SPA
IMESA SPA
INDEMAC SRL
INDUSTRIA TESSILE GASTALDI & C. SPA
INFORUM (F)
INWATEC APS (DK)
ITALCLEAN SRL
JENSEN ITALIA SRL
KAAN SNC LAUNDRY EQUIPMENT EXPERT
KANNEGIESSER ITALIA SRL
KANNEGIESSER HERBERT GMBH (DE)
KREBE TIPPO D.O.O. (SL)
KREUSSLER & CO. GMBH CHEMISCHE FABRIK (DE)
LACO MACHINERY (B)
LAMAC MACHINERY NV (B)
LAPAUW INTERNATIONAL (B)
LAVASECCO 1 ORA SRL
LAVATEC LAUNDRY TECHNOLOGY GMBH (DE)
LM CONTROL (F)
LOGISTICA PAGGIOLA SRL
MACPI SPA PRESSING DIVISION
MAESTRELLI SRL
MAGIELEK RFID (PL)
MALAVASI SRL
MANARA ROBERTO SRL
MASA SPA – INDUSTRIE TESSILI
MAXI-PRESS ELASTOMERTECHNIK GMBH (DE)
MEDIA IMPIANTI SRL
MERELLI SANTINO DI MARTINELLI IRMA E FIGLI SNC
METALPROGETTI SRL
METRO INTERNATIONAL CORPORATION (USA)
METSO FABRICS PORTUGAL LDA (P)
MEVO METZLER GMBH (A)
MIELE ITALIA SRL
MONTANARI SRL ENGINEERING CONSTRUCTION
MONTEGA SRL
MUGUE SRL
MULTITEX MASCHINENBAU GMBH (DE)
NAOMOTO EUROPA SRL
NORD CHIMICA SNC
NUOVA FOLATI SRL
ONNERA GROUP (ES)
ÖZDEMİR KEÇE SANAYI TICARET LIMITED ŞIRKETI (TR)
PANDORA SRL
PAROTEX SRL
PELLERIN MILNOR (USA)
PICCHI SNC
PIZZARDI SRL
PONY SPA
PRIMA FOLDER SRL
PRIMA SRL
PRIMUS BVBA (B)
PRO.MA SRL
RAMPI SRL
RE.MA. PLAST SRL
REALSTAR SRL
REDATEX SRL
RENZACCI SPA
ROTONDI GROUP
S.C.A.L. SRL
SAFECHEM EUROPE GmbH (DE)
SARTITALIA SNC DI GASPARINI & C.
SCHULTHESS MASCHINEN AG (CH)
SEITZ GMBH (DE)
SETEL SRL
SIDI MONDIAL SRL
SIL FIM SRL by SILC
SOCOLMATIC SRL
SOCOM INFORMATIONS SYSTEME GMBH (DE)
STAHL G. WASCHEREIMASCHINENBAU GmbH (DE)
STIRO SERVICE SRL
STIROTECNICA SRL
STUDIO SYSTEMATICA SRL
SURFCHIMICA SRL
TAGSYS RFID (F)
TAUSOFT SRL – 3LOGIS
TECHNICALS SAS DI F.VICARI E C.
TECHNISCHE TEXTILIEN LÖRRACH GMBH & CO. KG (DE)
TELART CONTRACT SRL
TELERIE GLORIA SRL
TESSILTORRE SRL
TESSITURA PEREGO SRL
TESSITURA ZENONI LUCIANO SNC di ZENONI OTTAVIO & C.
THERMINDUS SRL
THERMOPATCH BV (NL)
THERMOTEX NAGEL GMBH (DE)
TINTOLAV SRL
TOLKAR MAKINA SANAYI VE TICARET A.S. (TR)
TOLON INDUSTRIAL LAUNDRY MACHINES (TR)
TREVIL SRL
TRIVENETA GRANDI IMPIANTI SRL
TWO-M KASEI CO LTD. (J)
UNICA LAUNDRY MACHINERY (B)
UNICA SRL
UNION SPA
UNISEC – SERVISECO SA (ES)
USTA TEKNOLOJI LTD STI (TR)
VALVOLE HOFMAN BY BONINO ENGINEERING SRL
VEIT GMBH (DE)
VITESSE SRL
WASH AND CLEAN INTERNATIONAL SRL
WATER TREATMENT PROCESS SRL
ZETOLINK SRL
ZOLLNER WEBER-WASCHEFABRIK GMBH + CO. KG (DE)
ZUCCHETTI CENTRO SISTEMI SPA

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