Home » Topnews (page 20)

Topnews

WET & DRY CLEANERS’ GUIDE – Silk: characteristics and maintenance issues

Silk is a natural fiber of animal origin, produced by caterpillars   commonly known as “silkworms”, which are actually larvae of the Bombyx Mori moth. The Bombyx caterpillar secretes a continuous double strand of sticky raw silk from its two large salivary glands and spins it in a figure eight pattern to form the cocoon where it will transform into a …

Read More »

THE SECRET OF MY SUCCESS “Family” is the key to understanding the Maxisecco boom

For half a century, the Nicoletti father-son team has grown this business in Reggio Emilia, which now boasts four locations. They are all driven by a specific corporate philosophy – rapid service, uniform pricing, and constant updating on fibers and fabrics. The aim is to serve everyone better – from the grandmother on a pension, to her motorcycle-riding grandson Reggio …

Read More »

SUCCESSFUL COMPANIES — Surfchimica launches OZOSTAR and laundry will never be the same

The Milanese company finally enables laundries in Europe and Italy to stand up to American competitors with an eco-friendly ozone gas-based product. A gas that when used according to Surfchimica’s instructions brings nothing but advantages to the laundry sector: lower consumption and costs, enhanced environmental safety and maximum customer satisfaction. OZOSTAR A name to keep in mind from now on, …

Read More »

MARKETING — How do you set a price that will yield a profit? First you need to find the ”base unit”

This is the term used for the product in your catalog that yields the greatest profit. This rule applies to rental laundries as well and gives the yardstick for the entire price list by Italo Pace After working in rental laundries, where I really got to see everything and where, depending on the period, I met a wide variety of …

Read More »

WET & DRY CLEANER GUIDE — Technical clothing: technology and professional care

A technical garment is defined as such because it possesses high performance qualities, primarily designed to protect the user from discomfort. Technical garments are typically used in sports, during which the wearer must be able to rely on protection from phenomena such as cold, rain, perspiration, and wind. All of which go under the name of thermophysiological comfort. How can …

Read More »

INVESTIGATIVE REPORT — Get into Laundry, young man!

For 2015 the scientific authority Isfol forecasts growth in a sector which operators interviewed by Detergo also confirm as being increasingly lively and diverse. It is also tied to the textiles sector valorization as an historical keystone of Made in Italy in the hospitality and health sectors. In this respect, it has come to embody the classic slogan that in …

Read More »

SALES MANAGEMENT AND TECHNIQUES — ew customers are won over by your value-added proposal

Part 4 By Andrea Genevois (*) Even the best product cannot convey it. You must know how to present the product and… yourself. We have come to the next part of our journey through modern sales techniques and their application to the field of laundry. This time we will examine the sales dynamics involved in establishing a relationship with a …

Read More »